Goals & Milestones


2017 Goals

  1. Add $15,000 to the Empire portfolio through dividends, contributions and trading gains.
  2. Add $30,000 to the Retirement portfolio through paycheck deductions and dividends.
  3. Average $500 per month investment income from options, dividends and swing trading activities. – So far so good!


2016 Goals

Empire Portfolio Goals:

  1. Contribute at least $10,000.00 to the portfolio – Completed!
    • At least $1,000.00 will come from other investing¬†activities (options, swing trading or day trading) – Completed!
  2. Earn $1,000.00 in dividend income – Failed
  3. Sell options to earn extra income (calls & puts) and to acquire stock at attractive prices (puts) – Completed!

Retirement Portfolio Goals:

  1. Contribute at least $25,000.00 to the portfolio – Completed!
  2. Earn $3,000.00 in dividend income – Completed!

Other Goals:

  1. Write a total of 75 blog posts in 2016 – Failed
  2. Create a day trading website to track my other investing activities.  Completed!
  3. Earn extra income
    1. Earn at least $250 in ad revenue and writing from my two websites – Completed!
    2. Earn at least $3,000 from day trading and swing trading – Completed!
    3. Earn at least $500 from selling unwanted & unneeded items around the house – Completed!

2015 Goals


Short Term Goals (Through 2019)

  1. Grow the Dividend Empire portfolio to over $100,000.00
    • Contribute at least $15,000.00 per year
    • Increase number of diversified holdings to at least 20
  2. Receive over $3,500.00 in dividends per year
  3. Have a portfolio yield on cost of at least 4%
  4. Earn income from dividendempire.com to cover website cost – Completed!
    • Earn advertising and affiliate revenue from the website
    • Earn income from article submissions
  5. Short Term Dividend Retirement portfolio goals:
    • Grow the portfolio to over $250,000.00
    • Receive over $9000 in dividends per year


Long Term Goals (2020 – 2032 (Age 50))

  1. Grow the Dividend Empire portfolio to over $1,000,000.00
  2. Earn over $50,000.00 in dividends per year
  3. Earn enough revenue from dividendempire.com to contribute substantially to the portfolio
  4. Long Term Dividend Retirement portfolio goals:
    • Grow the portfolio to over $2,000,000.00
    • Earn and live off of at least $100,000.00 in dividends per year



3/30/2015: First stock purchase for the Dividend Empire portfolio – 25sh of AAPL

4/8/2015: Achieved a 2015 goal – Initial investment of $15k. Initial stocks purchased = AAPL, F, KO, WFC, T, XOM.
4/8/2015: Achieved a 2015 goal – Diversify across at least 5 sectors. Sectors owned = goods, energy, financials, technology, telecommunications.
4/8/2015: Achieved a 2015 goal – Initial $15k investment yields > 3%. Initial yield is 3.35%.
4/12/2015: Achieved a 2015 goal – Start a blog.
5/1/2015: First dividend received in the Dividend Empire portfolio – AT&T (T, $47).
12/31/15: Completed 2015 Empire dividend goal & retirement portfolio value goal.


12 Responses

  1. Blake says:

    Hi Ken! We seem to be walking very similar paths (and are roughly the same age). It will be awesome to look back on this page in 10 years to see how far we’ve come! Keep up the great work! (I’ve also added you to my favorite blog list as well – and thank you for adding my site!)

    • Dividend Empire Dividend Empire says:

      Hi Blake – Thanks for adding me! I agree it’s going to be incredible to see our progress 10+ years from now. It’s taking a while to get going but the snowball should start rolling very soon.

      • Jesse Hernandez says:

        Thanks for having such an awesome website. I was wondering if you would ever have time for a 10-15 minute skype call for someone who is young, passionate and wants to get into stocks. I just started with Loyal3 and wanted to seek your advice

  2. Alex says:


    Barely halfway through 2015 and you’ve already accomplished multiple goals and you are on track to accomplish the rest! I look forward to following your journey — your short-term and long-term goals are certainly desirable!

    Take care,

  3. Vivianne says:

    You are in your 20s, the goal to hit $2mil at 50 yo is definitely doable. Invest early, and invest often is the key. :) congrats on hitting the milestones.

  4. Mike Moolaa says:

    Hi, I know the stock market has been going down the hole recently. How are you dealing with this? Are you keeping/selling some of your stocks or buying more? Just wanted to see your input.


    • Dividend Empire Dividend Empire says:

      Hello Mike. Thanks for stopping by! While I have to admit that I am not really enjoying the recent carnage in the market I have no plans to change my strategy.

      Over the past 12 years or so I have participated in many different types of trading: options, futures, swing trading, day trading, etc. You name it and I’ve tried it. In all of those situations I was devastated when my trades went against me because they were all short term.

      Now that I am a long term investor I am viewing the current market much differently. I am planning on holding my stocks forever unless there are negative fundamental changes in the company. For the vast majority of the companies I own I do not see any difference in their fundamentals or growth prospects so I see no reason to sell. There are a handful of stocks, however, that I am watching closely and if I see any red flags in the next earnings reports I will consider selling.

      On the bright side, I see this downturn as an opportunity to load up on quality dividend growth stocks that now appear to be on sale. I am planning on nibbling on a few stocks in the next few days. The market correction has made several stocks on my watch list dip into ridiculously cheap territory and I plan on initiating 1/4 to 1/2 positions later this week.

      Looking at the big picture, as long as my holdings continue paying dividends and are fundamentally healthy I’m a happy camper.

      Take care,


  5. WOW!!!! Great goal. May I know how much additional money are you putting into your portfolio each month?? I recently just started my dividend growth portfolio and my blog. It’s not doing that well now since the overall market is down. However I am using this opportunity to purchase more dividend growth stocks. Please check out my blog at http://www.dividendgrowthbunny.com

    • Dividend Empire Dividend Empire says:

      Thanks DGB! My contributions depend on the portfolio. My dividend retirement portfolio is a portion of my 401k so it is a steady ~$800 per month. My Empire portfolio is based on savings and income from other trading activities so it varies. My annual goal for contributions this year is just $10k since I have some new expenses.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge